FIFA 2026 | Promotional Collateral

For FIFA 2026, I designed a wide range of promotional merchandise that extended the tournament’s visual identity across both event and consumer-facing products. Using FIFA’s established branding guidelines, I created custom designs for shot glasses, pint glasses, sipper cups, bento boxes, and other branded giveaway items, ensuring consistency across all touchpoints while adapting the visual system to a variety of product formats. From concept development through production-ready artwork, I focused on balancing brand integrity, visual appeal, and functionality to create memorable merchandise that enhanced fan engagement and supported the overall event experience.